Follow Kimberly-Clark APAC

From Digital Marketing to Marketing in a Digital World

News   •   Sep 13, 2016 11:35 SGT

Speed and agility are critical in marketing to consumers today, especially in Asia where the digital landscape is rapidly evolving. 

Kimberly-Clark is a company that has moved quickly to embrace e-commerce and digital technology.   

Speaking at a panel on digital marketing at the Millennial 20/20 Summit,  Rahul Asthana, Senior Director, Baby & Childcare Sector Marketing & Innovation, Kimberly-Clark Asia Pacific talked about the FMCG company's journey of digital transformation that has enabled it to win with consumers.

Read more at: http://www.campaignasia.com/article/5-things-we-learned-from-millennial-2020/429456.